Having a search engine friendly website becomes a necessity.
SEO (Search Engine Optimization) and PPC (Pay-per-Click Advertising) campaigns will secure your website's visibility to targeted visitors.
Natural SEO services (called also organic website optimization) will insensibly provide naturally driven traffic, whereas PPC campaign will have an instant effect, but will cease to exist the moment you stop investing into it. PPC is actually paying to the owner of the website, where your link is located every time someone clicks it.